Hi there! My name is Molly - the MN native turned northern WI gal behind the camera. As someone who values the simplicity in life, I strive to capture the real moments in yours. My goal is to catch you in your element and tell the authentic story of who you are, among the northwoods.

Why “Northerle”?

As someone who grew up with a love for the lakes of northern MN, and now finding herself among the pines of northern WI, it has always felt like home when I am in these serene, beautiful places. “Northerly” means to belong to the north, and I wanted my brand to reflect that passion I have for the places that raised me, and now the places that I get to call home. The -le spelling twist is an ode to my last name, LeBlanc, and future family that will grow with the brand.

About Molly

I grew up in Buffalo, Minnesota, and attended the University of Minnesota, where I earned a Bachelor's degree in Journalism and Graphic Design. I later completed my Master of Business Administration at UW Parkside with an emphasis in Marketing.

After meeting my husband Noah, I made the move to Hayward, Wisconsin—his hometown—where we now live with our chocolate lab, Tuddy. We love spending time outdoors and are always finding new projects to tackle, whether it's duck hunting, salmon fishing, building my dream garden, tapping trees to make maple syrup, or caring for our flock of chickens.

When I'm not working as a corporate social media manager, you'll usually find me behind the camera, cooking, sewing, thrifting, snuggling my pup watching football, volunteering with the Musky Queen Committee, or spending time with our friends and family.